Strategy

Our strategy sets out the strategic framework for growing tourism on the Outer Hebrides - setting out the Vision & Mission for tourism and the means whereby they will be achieved

It is the local response to the national tourism strategy Scotland's Outlook 2030 - to make Scotland the " Leader in Twenty-First Century Tourism".  The national strategy is built around four key priorities - thriving places, memorable experiences, passionate people and diverse businesses. 

The strategy is owned and delivered through a leadership group comprises Outer HebridesTourism, Highlands and Islands Enterprise, Comhairle nan Eilean Siar and VisitScotland,

Our first strategy Tourism Outer Hebrides 2020 was launched in April 2014, and can be found here.

Tourism Outer Hebrides 2030 was developed in response to the publication of the National Strategy in March 2020 and to reflect the impact of COVID-19. It was published in spring 2021. 

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