What We Do

• We champion the development of the Outer Hebrides as a visitor destination

• ​​​​​We promote the Outer Hebrides on the national and international stage 

• We provide support and advice to businesses and community groups involved in tourism.

• We coordinate the responsible development of the tourism industry in the Outer Hebrides

• Our website www.visitouterhebrides.co.uk is our shop window to the world.  It is the leading source of information online for those visiting the islands, attracting over a million separate visits per year

• We engage with about 70, 000+ followers through our Facebook, Twitter and Instagram pages

• We run promotional campaigns each year to retain a connection with regular visitors and to get new visitors to consider a holiday in the Outer Hebrides

• We maintain a wide range of leaflets to help people plan their holiday and make the most out of their time on the islands

• We work with journalists around the world who are writing for magazines, guide-books, newspapers, bloggers   

• Every year, we attend VisitScotland Expo, the main international trade event focused on Scottish Tourism 

• We host regular Tourism conferences bringing speakers from home and away to inspire and inform our tourism businesses

• We provide opportunities for informal catch ups and networking and assist those thinking of setting up tourism businesses

• We answer queries about tourism – through our own resources or by signposting enquiries to other sources of knowledge

• We improve the industry skills and competitiveness, most recently through the Digital Tourism Scotland project, the Our Hebridean Welcome training scheme and the Energy Isles project to reduce carbon footprints

• We operate in partnership with CnES, VisitScotland and HIE to deliver economic and broader community benefits from tourism.  Our joint strategy is summarized here

• We provide a strategic tourism perspective, advising on investment decisions big and small.  We represent tourism on OH LEADER and helped construct and sell the tourism strand of the Islands Deal

• We develop additional ways for tourists to appreciate the islands. We have developed and are developing a number of projects

• We measure the value of the industry through regular research, such as occupancy data and accommodation audits

• We lobby and make representation to the agencies making decisions that affect tourism such as planning or Calmac ferry sailings 

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