We champion the development of the Outer Hebrides as a visitor destination
We promote the Outer Hebrides on the national and international stage
We provide support and advice to businesses and community groups involved in tourism.
We coordinate the responsible development of the tourism industry in the Outer Hebrides
Our website www.visitouterhebrides.co.uk is our shop window to the world. It is the leading source of information online for those visiting the islands, attracting over a million separate visits per year
We engage with about 70, 000+ followers through our Facebook, Twitter and Instagram pages
We run promotional campaigns each year to retain a connection with regular visitors and to get new visitors to consider a holiday in the Outer Hebrides
We maintain a wide range of leaflets to help people plan their holiday and make the most out of their time on the islands
We work with journalists around the world who are writing for magazines, guide-books, newspapers, bloggers
Every year, we attend VisitScotland Expo, the main international trade event focused on Scottish Tourism
We host regular Tourism conferences bringing speakers from home and away to inspire and inform our tourism businesses
We provide opportunities for informal catch ups and networking and assist those thinking of setting up tourism businesses
We answer queries about tourism – through our own resources or by signposting enquiries to other sources of knowledge
We improve the industry skills and competitiveness, most recently through the Digital Tourism Scotland project, the Our Hebridean Welcome training scheme and the Energy Isles project to reduce carbon footprints
We operate in partnership with CnES, VisitScotland and HIE to deliver economic and broader community benefits from tourism. Our joint strategy is summarized here
We provide a strategic tourism perspective, advising on investment decisions big and small. We represent tourism on OH LEADER and helped construct and sell the tourism strand of the Islands Deal
We develop additional ways for tourists to appreciate the islands. We have developed and are developing a number of projects
We measure the value of the industry through regular research, such as occupancy data and accommodation audits
We lobby and make representation to the agencies making decisions that affect tourism such as planning or Calmac ferry sailings
Read more about the work we do
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