Outer Hebrides Tourism Strategy

Our Sealladh 2025 - 2030 tourism strategy for the Outer Hebrides sets out the strategic framework for tourism in the Outer Hebrides - setting out the Vision & Mission for tourism and the means whereby they will be achieved

It is the local response to the national tourism strategy Scotland's Outlook 2030 - to make Scotland the " Leader in Twenty-First Century Tourism".  The national strategy is built around four key priorities - thriving places, memorable experiences, passionate people and diverse businesses. 

The strategy is owned and delivered through a leadership group comprises Visit Outer Hebrides (chair), Highlands and Islands Enterprise, Comhairle nan Eilean Siar and VisitScotland.

Our first strategy Tourism Outer Hebrides 2020 was launched in April 2014, and can be found here, followed by Tourism Outer Hebrides 2030 which was developed in response to the publication of the National Strategy in March 2020 and to reflect the impact of COVID-19. This strategy was published in spring 2021.

Sealladh 2025 - 2023 Tourism Strategy

Our Vision 

We will be the most desirable destination in Scotland.

Our Mission

For tourism to sustain our island communities and enable them to prosper.

Aims

To MAXIMISE VISITOR EXPERIENCE & LEGACY we will:

1. Create memorable and accessible experiences which will attractvisitors all year round
2. Maintain high levels of returning & satisfied visitors*Increase visitor spend
3. Provide evolving, informative, accurate & engaging visitorinformation delivered via a range of formats and platform

To SUPPORT VIBRANT & VIABLE COMMUNITIES we will:

1. Develop a tourism sector which creates employment opportunities,fosters talent & attracts people to live in the islands
2. Advocate for reliable, efficient & affordable transport connectivity
3. Assist the identification & delivery of infrastructure improvements toenhance our communities & accommodate visitors
4. Champion responsible, sustainable & green tourism approaches toreduce the environmental impact of our sector

To DEVELOP OUR BUSINESSES & SECTORAL CONTRIBUTION we will:

1. Facilitate a connected & collaborative visitor industry across theislands*Strive to attract investment to our industry
2. Support businesses to develop & promote their unique offers &harness digital innovations, including use of AI, to maximise theirpotential
3. Preserve & showcase our world-class heritage & culture includingGaelic, music, archaeology, astrotourism, genealogy and HarrisTweed
4. Promote our Food & Drink, Arts & Crafts and Experience sectors,developing opportunities around agritourism, hospitality, retail,manufacturing & supply chains

READ MORE...