Visit Outer Hebrides Member Benefits

LEADING OUTER HEBRIDES ONLINE PRESENCE

Our website www.visitouterhebrides.co.uk inspires people as they research all aspects their holiday - from accommodation, food and drink, things to see and do and more. We top key Outer Hebrides Google searches and attract over 2.4 million views and 600k users pa. Your business can have a web listing and benefit from the traffic visiting our site giving your business more exposure and referrals.

DIGITAL MARKETING

We have an integrated digital marketing strategy that involves regular email marketing to our 25k customer database and our member focused social media promotes to an audience of 135k+ followers across our channels with a reach of around 3 million pa which includes non-followers.

MEMBERSHIP PACKAGES AND ADD-ON SUBSCRIPTIONS

Members can choose from a range of packages designed to meet their needs. We have add-on subscriptions should you wish to be included in our guides such as Eat Drink Hebrides Guide, Made in Outer Hebrides Art and Craft Guide and Stornoway Visitor Guide as well as being a Hebridean Way Pitstop.

ACCOMMODATION MEMBERS

Accommodation members benefit from Late Availability page promotion and can choose to integrate with our online booking system at no additional cost or effort with both helping visitors to find last minute accommodation.

PROMOTIONAL ACITVITY

As a member of OHT you benefit from being part of our promotional activities, influencer visits, campaigns, events and selected press opportunities.

LOBBYING

As an independent trade association, we ensure the voice of industry is heard. We have strong partnerships with agencies and Government and all our members automatically become affiliate members of the Scottish Tourism Alliance which feeds directly into the National Tourism Leadership Group. We lobby strongly for our members, ensuring their experiences are represented and island perspectives are input into tourism policy making at a local and national level. 

SUPPORT

Members are invited to our conferences, training sessions & member networking events and via VOH can be signposted to professional, inspiring and informative business development advice, support, and resources. We can assist new members thinking of setting up a tourism business and also provide support to community organisations involved in tourism.

MEMBER COMMUNICATIONS

VOH encourages and enable internal links between visitor businesses via regular newsletters and access to our private Facebook forum where you can interact with other island tourism providers. You can also login to our MyClubhouse Membership Portal to view useful documents.

PROJECTS

Our core funding is from our membership and we also aim to secure external funding to develop, promote, and manage tourism in the Outer Hebrides. Thanks to the buy-in of our members projects such as the Uist Campaign, Hebridean Way, the responsible tourism campaign P.L.A.C.E, Meet the Producer events and ambitions to make the islands a Net Zero Destination are led and promoted by Outer Hebrides Tourism.

SKILLS AND TRAINING

We aim to improve industry skills and staff retention through links with University of Highlands and Islands, Skills Development Scotland and provision of other training opportunities.